La Redoute, a key player in the e-commerce landscape, has embraced the circular fashion trend with the introduction of La Reboucle, its second-hand offering, in early 2021. Building on its commitment to sustainability and corporate social responsibility, La Redoute is taking a pioneering step forward by joining forces with specialized partners to launch a CtoBtoC (Customer to Business to Customer) second-hand service.
This innovative offering features a meticulously curated selection of pre-loved products, each meticulously verified for quality and authenticity, and comes with a generous 30-day return policy. La Redoute has handpicked a group of trusted professional sellers to collaborate with, ensuring that every item listed on the platform meets the highest standards.
The strategic shift towards a CtoBtoC second-hand marketplace aims to position La Redoute as a strong contender in the growing second-hand e-commerce landscape, challenging platforms like Lithuania’s Vinted. To compete effectively, La Redoute has partnered with various specialized professionals in the second-hand fashion sector. Notable partners include Rediv (offering a wide range of items for men, women, and children), Crushon (specializing in men’s and women’s fashion), Omaj (focused on women’s fashion), Smala (dedicated to children’s fashion), and Debongout (providing a diverse range of furniture and decor items).
In addition to this strategic transformation, La Reboucle receives a fresh visual identity. The Carré Noir agency has carefully crafted a graphic design that aligns seamlessly with La Redoute’s brand identity. The square logo and two interlocking arrows symbolize the circularity of the offering, emphasizing the brand’s dedication to sustainability and responsible fashion.
As of now, La Redoute generates more than 90% of its sales through its online platform. The brand’s impressive reach extends to 12 directly-operated stores and 50 corners within Galeries Lafayette outlets. With an average of 12 million unique visitors each month, La Redoute operates in approximately 20 countries, with subsidiary companies in Belgium, the UK, Switzerland, Portugal, Spain, and, as of January 2023, Italy.
Explore La Redoute’s groundbreaking approach to second-hand commerce, featuring expertly curated selections, strategic professional partnerships, and a firm commitment to circular fashion. Join the circular fashion movement with La Reboucle and experience a new era of responsible and sustainable shopping.
