KCD, a leading global public relations agency, is excited to announce the strategic addition of Laurence Lapierre as Senior Vice President, overseeing media relations for its esteemed French division. Bringing extensive expertise in communication strategies, branding, and brand imaging, Lapierre is slated to join the dynamic Parisian team in January 2024.
With a rich background in the fashion and luxury sectors, honed through impactful roles at Chloé and the renowned British house Burberry, Laurence Lapierre is poised to make substantial contributions to KCD, a legacy agency with over four decades of industry prominence.
Lapierre, a distinguished professional with a master’s degree in public relations communication from Paris-based ISCOM and a degree in general management from ESSEC business school, embarked on her career as a public relations assistant for Thierry Mugler. She later assumed the role of Head of Press Relations, International Public Relations, and VIP Strategy at Chloé in September 1999.
With over 15 years at Burberry, Lapierre’s tenure included a pivotal role as the Director of Marketing and Communications for the European region from July 2012 to July 2023. During this period, she played a pivotal role in shaping and leading the international strategy of the luxury brand, including the successful integration of Burberry Beauty.
Alexis Arnault, Partner at KCD Paris, expressed enthusiasm about Lapierre’s addition to the team, stating, «We are delighted to welcome Laurence Lapierre to our Paris team. Her extensive marketing, digital expertise, and exceptional industry knowledge are invaluable assets she will bring to our clients.»
Assuming the role of Senior Vice President at KCD Paris, Lapierre will spearhead agency operations in collaboration with the management team, overseeing multiple agency budgets, starting January.
KCD, renowned for its specialization in press, communication, creative aspects, and its foray into new technologies and entertainment, represents a diverse clientele of approximately 100 entities. Among its prestigious clients are fashion houses like Balmain, Diesel, Versace, and Fendi, beauty entities including Coty and L’Oréal, and esteemed institutions such as The Met museum in New York, and the streaming giant Netflix.
Experience the strategic brilliance of KCD Paris with Laurence Lapierre at the helm, seamlessly blending industry prowess and innovative communication strategies.
