Renowned global fashion and accessories brand, Karl Lagerfeld, in collaboration with Emirati real estate developer, Taraf, is set to make its mark in the Middle East with a luxurious residential project in Dubai. This project marks Karl Lagerfeld’s third foray into the world of residential real estate, following successful developments in Marbella, Spain, and Malaysia.
This strategic move aligns with a growing trend among fashion and luxury brands, including Fendi, Dolce & Gabbana, Roberto Cavalli, Versace, and Elie Saab, who recognize the appeal of branded properties adorned with their signature interior designs.
Notably, the starting price for a luxury Fendi Casa furnished flat in Marbella is €4.9 million, while Karl Lagerfeld’s villas are priced at approximately €8 million, reflecting the exclusivity and prestige associated with the Lagerfeld brand.
Karl Lagerfeld’s Dubai villas are envisioned as a tribute to the designer’s unique aesthetic and philosophy, encapsulated in his motto, ‘Embrace the present and invent the future.’
Pier Paolo Righi, CEO of Karl Lagerfeld, expressed his excitement about the collaboration with Taraf, emphasizing their commitment to creating exclusive living spaces that blend design artistry with the art of real estate. This partnership is poised to offer an unparalleled living experience, where luxury and innovation converge.
Low Ping, CEO of Taraf’s parent company, Yas Holding, underscored the significance of partnering with a globally recognized brand. This initiative is set to add exceptional value to Taraf’s residential properties, enhancing their position in the competitive real estate sector in the UAE.
With the demand for branded residential properties on the rise globally, driven by the increasing number of high-net-worth individuals, this collaboration is well-timed. Taraf’s ‘Light’ project in Palm Jumeirah, Dubai, is another testament to their commitment to providing luxury living experiences.
Karl Lagerfeld’s collections are synonymous with classic Parisian style infused with a rock-chic vibe. The brand, founded and designed by the iconic Karl Lagerfeld, encompasses a wide range of fashion, including women’s, men’s, and children’s ready-to-wear, the Karl Lagerfeld Jeans line, handbags, footwear, perfumes, eyewear, and more. Additionally, the brand offers the Karl Lagerfeld Maison furniture collection and has ventured into the hotel sector.
Karl Lagerfeld, under the ownership of the G-III Apparel Group, boasts a global presence with 200 stores worldwide, strategically located in key cities such as Paris, London, Monte Carlo, Dubai, and Shanghai. The brand also maintains a robust online presence, including an e-shop, catering to customers in Europe, the Middle East, and Asia. With a flagship store in the Dubai Mall, Karl Lagerfeld is committed to expanding its reach, recently making an entrance into the Chilean market.
Yas Holding, an Emirati investment firm, operates across a diverse range of sectors, including healthcare, agriculture, food, digital technology, education, real estate, and aviation. With over 50 operational subsidiaries, Yas Holding has a global presence spanning the Middle East, Africa, Europe, and Asia.
