Exciting news unfolds as Jimmy Choo, the illustrious British luxury shoemaker under the prestigious American Capri Group alongside Versace and Michael Kors, announces a strategic relocation set to be completed by the end of 2024. This move positions Jimmy Choo at a larger headquarters in Scandicci, near Florence, accentuating the brand’s commitment to the region’s storied leather craftsmanship.
The forthcoming headquarters, spanning nearly 3,000 square meters on Via Don Lorenzo Perosi, adjacent to Gucci, signifies a pivotal shift for Jimmy Choo. It’s important to note that this relocation emphasizes the establishment of a corporate headquarters rather than a production site, clarifying the brand’s strategic focus.
While Jimmy Choo doesn’t operate a dedicated factory in Italy, its reliance on local suppliers for production and collaboration with esteemed shoemaker Alberto Gozzi in Pistoia, Tuscany, acquired by Capri in 2019, plays a crucial role. Alberto Gozzi serves as a key supplier for all three brands within the Capri Group.
For the renowned shoemaker, celebrated for its captivating and sophisticated shoe designs and the inauguration of its first store in Florence in 2018, this move signifies a bold commitment to fortifying its foothold in Tuscany. The relocation hints at potential future investments, underscoring the region’s vital role in Jimmy Choo’s growth strategy.
This development unfolds amidst Capri Group’s current business landscape, grappling with a near 10% decline in retail sales in the second quarter of the fiscal year. This decline is primarily attributed to a slowdown in consumer demand, notably in the American market. Concurrently, Jimmy Choo’s revenue experienced a 7% dip, amounting to $132 million (€123.72 million). Despite these challenges, the move to a larger and more prominent headquarters signals a bold step forward in shaping Jimmy Choo’s future trajectory in the heart of Tuscany’s unparalleled craftsmanship legacy. Stay tuned for further updates as Jimmy Choo navigates this exciting phase of expansion and innovation.
