Jigsaw, the esteemed UK fashion retailer, announced Jo Sykes’ departure, the creative force behind the brand since June 2019. Sykes’ final mark will be the SS24 collection as she explores new opportunities.
Hash Ladha, recently appointed CEO of Jigsaw, expressed gratitude, recognizing Sykes’ pivotal role in elevating the brand. Ladha stated, «Her creative leadership, determination, and drive have significantly contributed to the resurgence of our brand.» Sykes’ dedication and passion will be missed, and the board wishes her the best.
Reflecting on her tenure, Sykes expressed pride in elevating creativity, sustainability, and diversity within Jigsaw’s collections and brand identity.
Jo Sykes’ transformative four-year journey navigated challenges from turning around declining fortunes to weathering the impacts of the pandemic. Her tenure witnessed significant events, including the exit from the Australian market, closure of The Shop at Bluebird, a successful return to profit, and strategic collaborations like the recent Roksanda launch.
As Jo Sykes bids farewell, her legacy remains woven into Jigsaw’s journey of reinvention, making a lasting impact on the brand’s visual identity and product offerings. Jigsaw continues to evolve under new leadership, maintaining its commitment to creativity and innovation.
