London, UK – The prestigious JCA | London Fashion Academy, helmed by renowned fashion icon Professor Jimmy Choo, recently stole the limelight with a captivating presentation of its MA designers’ collections during the coveted Frieze Week. This high-profile event took place in the heart of Mayfair, seamlessly blending the world of high-end fashion with the dynamic and creative art scene that defines Frieze.
In front of an audience graced with celebrities, seven exceptional designers were given exclusive rooms to showcase their collections. Each space was meticulously curated to immerse attendees in the unique and visionary world of each designer.
Frieze Week, celebrated for its harmonious fusion of art and fashion, places equal emphasis on the social experience and the business aspects of the industry. It underlines the growing significance of Frieze in the high-end fashion sector, establishing it as an unmissable event for fashion enthusiasts.
Stephen Smith, the visionary founder and CEO of JCA, highlighted the intrinsic connection between fashion, art, and design. He explained, «We are, at our core, an Art School. Our approach to fashion revolves around ‘Design Entrepreneurship.’ We nurture designers to be both innovatively creative and artistically brilliant, all while understanding the commercial dynamics vital for sustaining their design practice.»
The deliberate choice to unveil these exceptional collections during Frieze, rather than London Fashion Week, holds a strategic purpose. Smith elucidated, «London Fashion Week and Frieze cater to distinct audiences with a shared passion. As a dedicated Academy deeply invested in our emerging designers, we aimed to embrace both platforms, ensuring maximum exposure both within our local community and on the international stage.»
Visitors to the event embarked on a captivating journey through the unique creative realms of these designers. They explored three floors of the JCA’s prestigious Grade I Period Building, where the event commenced at 3 pm, accompanied by a resident pianist setting the perfect mood for the guests.
On the first floor, each of the seven MA designers was allocated their personal room for showcasing their collections, with each space thoughtfully designed to offer a profound immersion into the designer’s distinct vision.
The remarkable lineup of designers included Polly McKevitt, celebrated for her avant-garde designs characterized by whimsical embellishments and intricate details, enabling wearers to express their individuality.
Olivia Black, the force behind a sustainable label with a focus on genderless designs and the use of upcycled materials and deadstock for crafting unique collections.
Mariam Saeed, the founder of Location-em, dedicated to redefining modest fashion with occasionwear dresses that seamlessly blend modern style with personal values and beliefs.
Saleha Hussain, the creative genius behind Yasmin, a luxury streetwear brand at the forefront of redefining modest fashion. It brilliantly merges contemporary styles with modesty, all while emphasizing ethical manufacturing and sustainability.
Rocio Sánchez, a womenswear brand championing sustainability and inclusivity while inspiring women to embrace their uniqueness.
Meryem Bertal, the trailblazer behind Unbound, a brand at the intersection of dance and style, revolutionizing the world of dancewear with cutting-edge materials and techniques for enhanced comfort and durability.
Finally, Aaiyma Masoud, the founder of Aaiyma Creative Studio, dedicated to artistic innovation and technical expertise. Influenced by geometrical shapes and three-dimensionality, this brand aspires to inspire individuals to embrace their uniqueness and express themselves through extraordinary sartorial choices.
This extraordinary fusion of art and fashion at JCA during Frieze Week symbolizes the cutting-edge creativity, artistic innovation, and boundless potential that defines the fashion industry today.
