Embark on a horological journey as Jaeger-LeCoultre brings its iconic Reverso watch to the spotlight in New York. Following its global celebration tour from Paris to Seoul, the 92-year-old masterpiece graces The Galleria in Uptown Houston, nestled amidst Manhattan’s famous skyscrapers.
In an exclusive conversation with Jaeger-LeCoultre’s CEO, Catherine Rénier, FashionNetwork.com explores The Reverso Stories against the backdrop of Manhattan’s skyline. This chosen location, with its Art Deco era aesthetics, provides a picturesque setting for the timeless craftsmanship of the Reverso.
Hosted at IRON23, a sprawling cast-iron building near iconic landmarks like the Triangle building, the exhibit resonates with New York’s unique connection to time and innovation. Situated in the Silicon Alley district, it serves as a prelude to Jaeger-LeCoultre’s flagship boutique opening on Madison Avenue.
Rénier attributes the enduring allure of the Reverso to its robust Art Deco design and Golden Ratio-inspired features. The exhibit transcends time, featuring limited-edition styles that meticulously recreate 19th-century Japanese artist Katsushika Hokusai’s paintings. These exquisite replicas showcase the unmatched craftsmanship of Jaeger-LeCoultre’s Métiers Rares atelier.
Adapting to each location, the exhibit transforms with notable highlights, including a multimedia installation by digital artist Dr. Yiyun Kang, commissioned under Jaeger-LeCoultre’s Made of Makers program. It explores the Golden Ratio in nature, mathematics, and art.
While catering to watch enthusiasts, Rénier underscores the exhibit’s broader appeal, designed to captivate a diverse audience. The immersive experience encompasses detailed audiobooks, educational movies, and watchmaking workshops, providing a holistic understanding of the Reverso’s legacy.
Jaeger-LeCoultre views a watch as more than a timekeeping device; it’s a cultural item, an emotional investment marking special moments. The exhibit guides guests through the watch’s rich history, from Switzerland’s Vallée de Joux to its ties with polo, the Art Deco movement, and numerous innovations over its 90-plus years.
Engage with Argentinian leather makers, explore historical artifacts, and witness patented watch complications, all part of this sensory journey. New York unveils exclusive styles, including 2023 Reverso models, a rare fine jewelry watch necklace, and two exceptional Reverso Tribute Enamel models launched alongside the Reverso Stories exhibit.
This immersive experience is complemented by custom pastries crafted by French pastry chef Nina Metayer, inspired by the Golden Ratio and Vallée de Joux ingredients. Whether a seasoned Reverso enthusiast or a newcomer to the story, visitors are in for an enchanting experience at the heart of New York City.
