In a groundbreaking collaboration between Innovative Eyewear and Authentic Brands Group, the Nautica Smart Eyewear Collection is set to revolutionize the intersection of style and technology. With a slated launch in January, this avant-garde collection comprises eight sunglass styles, including two variants featuring blue light-blocking lenses for indoor use.
One of the standout features of this collection is the debut of Nautica’s ‘Global Fit’ frame, specifically crafted to cater to individuals with a low nose bridge, ensuring a universal fit across diverse regions. All frames in the collection are seamlessly compatible with prescription lenses, offering a perfect blend of style and functionality.
The Nautica Smart Eyewear Line boasts cutting-edge attributes, including hi-fi Bluetooth 5.2 audio, delivering an impressive 12 hours of music per charge. The collection is committed to sustainability, utilizing packaging made from 99% post-consumer recycled materials. Auto-adjusting hinges, a patent-pending innovation, enhance comfort, while accompanying accessories like a power brick, cleaning cloth, and a sail logo-adorned slipcase complete the offering.
Harrison Gross, CEO of Innovative Eyewear, expressed excitement about reshaping the landscape of smart eyewear, stating, «We are changing that forever by producing smart eyewear that is not only a functional Bluetooth accessory but a fun and trendy fashion statement.»
The collaboration with the iconic Nautica brand signifies a significant leap forward in making eyewear both smart and stylish. The Nautica Smart Eyewear Collection will be available through optical store partners in January and on Nautica.com soon after.
Henry I. Stupp, President, Lifestyle EMEA – India at Authentic, highlighted the brand’s commitment to style and innovation, stating, «These smart glasses not only reflect our brand ethos but also provide users with an innovative and stylish way to engage with the world.» Experience the future of eyewear with Nautica Smart Eyewear.
