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Interparfums Anticipates Strong 2024 Growth with New Lacoste License

Rocio Lugo by Rocio Lugo
noviembre 28, 2023
in Beauty, Business
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Interparfums Anticipates Strong 2024 Growth with New Lacoste License
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Interparfums, the French fragrance group specializing in licensed scents, projects robust growth of 10% to 12% in 2024, buoyed by its recently acquired Lacoste license. For the 2023 financial year, Interparfums forecasts sales around 800 million euros, reflecting a noteworthy 12% to 13% surge compared to 2022. This stellar performance is attributed to thriving markets in Europe, Asia, and North America.

Interparfums, known for its licenses with prestigious brands like Montblanc and Jimmy Choo, reports significant success. Montblanc and Jimmy Choo fragrances achieved sales of 210 million euros each, marking a substantial 14% and 16% increase, respectively. Coach fragrances also witnessed a notable uptick, with sales rising by 17% to 180 million euros.

CEO Philippe Benacin acknowledges market fluctuations but remains optimistic, projecting a growth range of 10% to 12% in 2024. The spotlight is on Lacoste fragrances, with Interparfums taking over the global license in December 2022 from Coty. This strategic move is expected to yield sales between €50 and €60 million in Lacoste’s inaugural year under Interparfums.

In its SEO-optimized strategy, Interparfums looks ahead to 2024, forecasting sales between €880 and €900 million, factoring in Lacoste’s performance. Excluding Lacoste, the company anticipates a commendable 3% growth. This positive outlook underscores Interparfums’ resilience and strategic positioning in the dynamic fragrance market, making it a noteworthy player in the evolving industry landscape.

Tags: BEAUTYDESIGNFASHIONFASHION & STYLENEWS FASHION
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