Gymshark, the rapidly growing e-commerce giant, is gearing up to enhance its physical retail footprint with the launch of its second permanent store at London’s Westfield Stratford City. Building on the success of its inaugural store on Regent Street in October 2022, Gymshark strategically expands its reach into Westfield Stratford City, the UK’s busiest shopping hub.
In collaboration with mall owner Unibail-Rodamco-Westfield, Gymshark secures a sizable 7,000 sq ft location, poised to generate over 75 job opportunities. The anticipated opening of this new store is slated for the upcoming summer, offering fitness enthusiasts and fashion-forward individuals an immersive Gymshark experience in a bustling shopping destination.
Reflecting on the decision to open the first store on Regent Street post-pandemic, Gymshark’s Founder and CEO, Ben Francis, shares insights into the unexpected success that followed. The positive response fuels the company’s commitment to growth through strategically chosen physical locations.
Ben Francis emphasizes, «When we opened Regent Street, many people asked if this was the first of many stores. The honest answer at the time was that we didn’t know. It quickly became incredibly successful for our brand, and store number two was on the horizon. It’s why we’re so happy to find our second home at the busiest shopping center in the United Kingdom.»
Highlighting the brand’s dedication to providing a tangible space for its community, whether for training, joining the Run Club, or acquiring the latest hoodie, Gymshark’s decision to establish a second destination at Westfield Stratford City aligns with its commitment to delivering an exceptional real-life experience in a high-traffic location.
As Gymshark seamlessly combines digital success with a growing physical retail presence, the Westfield Stratford City store marks another milestone in the brand’s journey of connecting with its community beyond the digital realm.
