In a dynamic move, Frasers Group unveils a sports and fitness extravaganza at the Gateshead Metrocentre supermall. The focal point is the expansive 50,000 sq ft Sports Direct store, aiming to «supercharge British retail with the world’s best sports brands.» This retail giant provides access to Frasers Group’s array of brands, including USC, Evans Cycles, and Game.
The launch also features a state-of-the-art 37,000 sq ft Everlast Gyms flagship, proudly claiming the title of «the UK’s largest hybrid gym» for fitness enthusiasts.
Within the Sports Direct space, renowned brands like Nike, Adidas, Puma, Under Armour, New Balance, and Asics take center stage. The «modern and innovative» store includes specialized areas for running, football, and outdoor activities across men’s, women’s, and kidswear.
A standout feature is the market-leading Running Concept, first introduced at the Manchester flagship, offering personalized tools for customers on their running journey.
Complementing the fitness narrative, the Everlast Gyms flagship, the «10th elevated and largest hybrid gym to date,» seamlessly connects through Sports Direct, providing gym-goers exposure to the retailer’s product offerings.
Ger Wright, Managing Director Sport at Frasers Group, emphasizes the commitment to expansion and investment. «These openings demonstrate our dedication to expanding and investing in our store portfolio, bringing the best sports and leisure brands to key retail destinations in the UK and internationally.»
Frasers Group’s strategic vision extends beyond sports, as evidenced by the simultaneous launch of a 50,000 sq ft Flannels store at Metrocentre, showcasing its prowess in both fashion and fitness retail.
Experience the ultimate sports and fitness destination at Metrocentre with Frasers Group’s Sports Direct and Everlast Gyms flagship. Discover top sports brands, innovative environments, and unparalleled experiences in key retail destinations.
