Embark on a fitness journey with Flannels as it unveils an unparalleled collaboration with Represent and Marchon. This dynamic partnership brings together luxury, performance, and wellness in a four-day celebration designed to kickstart the new year on a healthy note.
The exclusive launch took center stage at Flannels X flagship, featuring curated collections from 247 by Represent and Marchon. The extensive range includes training jackets, hoodies, T-shirts, tank tops, training pants, shorts, socks, and wristbands—available both at the pop-up and online. Don’t miss out as these exclusive collections drop on represenclo.com on January 10.
Puresport added a thrilling element to the celebration with a public run, while Marchon curated two days of invigorating workouts. The fitness series concludes on January 9 with a compelling panel talk featuring industry leaders, including George Heaton, founder of Represent, Michael Murray, CEO of Frasers Group/Flannels, and Ollie Marchon, founder and strength coach at Marchon. The panel will be expertly hosted by Lucy Maguire from Vogue Business.
David Epstein, Managing Director of Premium and Luxury at Frasers Group, commended Flannels for seamlessly blending trending products with innovative experiences through this exclusive collaboration. Throughout January, Flannels X will continue to host initiatives, fostering community engagement and strengthening the active category.
Marchon shared the collaborative vision, stating, “Our partnership with Puresport and Represent is a concerted effort to unite our communities. This collaboration aims to transform people’s approach to health, wellness, and performance, in the pursuit of living a life without limits.”
Join the fitness revolution with Flannels, Represent, and Marchon—where luxury meets performance for an active lifestyle.
