Fila Announces Hailey Bieber as Global Brand Ambassador
Fila, the renowned sportswear giant, is delighted to introduce Hailey Bieber as its newest global brand ambassador, marking the commencement of a multi-year partnership. This exciting collaboration is set to showcase Hailey Bieber’s creative prowess, as she collaborates with Fila to craft exclusive sportswear collections. The highly anticipated debut of these collections is scheduled for the Fall/Winter 2024 season.
Hailey Bieber’s association with Fila began with her dazzling appearance in the brand’s Fall 2022 campaign. Fila, in an official statement, commended her remarkable ability to epitomize style, consistently infusing her distinctive flair into the brand’s timeless designs.
To commemorate this iconic partnership, Fila is unveiling a captivating campaign, featuring Hailey Bieber alongside sponsored tennis sensation Reilly Opelka. Together, they join forces to celebrate the 50th Anniversary of the legendary F-Box logo, a symbol introduced in 1973 that stands as a testament to Fila’s enduring impact on both sports and fashion.
Renowned photographer Renell Medrano captures the essence of this collaboration, while Hailey and Dani Michele curate Bieber’s striking looks from the F-Box Anniversary Collection. This collection comprises a captivating fusion of tennis-inspired attire, including polo shirts, track suits, jackets, and crewnecks, all enhanced with a contemporary twist.
Certain pieces within the collection boast intricate tennis racquet graphic prints and timeless stripes, predominantly in Fila’s signature red, white, and navy color palette. Reilly Opelka joins the narrative, showcasing a selection of coordinating men’s sets in the campaign.
Hailey Bieber expressed her enthusiasm for the partnership, saying, «I am grateful to expand my role with Fila, a brand that has always stood out for its quality, elegance, and daring and beautiful designs. I deeply appreciate the brand’s rich Italian heritage and the various eras of Fila fashion that continue to inspire me. I am eagerly anticipating the opportunity to infuse my unique perspective into Fila’s iconic styles as we embark on this special creative journey together.»
With Hailey Bieber’s distinct sense of style and Fila’s storied legacy, this collaboration promises to deliver remarkable sportswear collections that capture the essence of both the brand and the ambassador, setting the stage for exciting fashion moments in the years to come.
