Amidst the holiday glow, Fenwick unveils its captivating Christmas windows at the Newcastle flagship, drawing inspiration from CS Lewis’s timeless Narnia tales. As scenes from The Chronicles of Narnia, notably The Lion, the Witch and the Wardrobe, come to life, Fenwick’s CEO, John Edgar, shares an optimistic perspective on the retailer’s performance in a dynamic year.
In an exclusive interview with the BBC’s Today programme, Edgar expresses confidence in Fenwick’s robust online and in-store operations, weathering the challenges of the year. The recent profit return is attributed to strategic decisions, including the sale of the London store on New Bond Street.
«Our online business thrives, and our nine UK stores perform admirably,» Edgar notes. Despite the year’s uncertainties, Fenwick stands apart by avoiding widespread discounting, maintaining stock control, and forgoing mid-season sales. Edgar emphasizes, «Our stores are meticulously prepared, exuding charm and ready for the festive season.»
This year’s Christmas window theme, inspired by The Chronicles of Narnia, serves as a celebration of family, community, and the joy of reading. Scenes unveiled at the Newcastle flagship recreate the cherished tale of four children stumbling upon the enchanting world of Narnia.
The grand reveal, witnessed by children and families from Fenwick’s partner institutions, adds a touch of magic to the festive season. Mia Fenwick, Chief Marketing Officer, highlights the significance of the Christmas windows, stating, “Our Christmas windows celebrate the power of storytelling… bringing the classic Chronicles of Narnia to life in Newcastle.”
In a heartwarming collaboration, Fenwick partners with North East charity Seven Stories – The National Centre for Children’s Books. Seven Stories will present a 45-minute performance for children from seven local schools, featuring characters from The Lion, The Witch, and The Wardrobe. Each attending child will receive a complimentary limited-edition book, spreading the joy of reading during this magical season.
Step into the enchantment at Fenwick’s Newcastle Christmas windows, where the magic of Narnia unfolds, and discover a celebration of stories, community, and the spirit of Christmas.
