Delve into the rich narrative of Caruso, Italy’s largest tailoring company, as Marco Angeloni, President and CEO, unveils the brand’s evolution from a Neapolitan tailor’s atelier to a global menswear powerhouse. Discover the commitment to craftsmanship and contemporary sensibility that sets Caruso apart.
In the 2000s, strategic investments and a pivotal partnership with Chinese fashion group Fosun propelled Caruso to new heights. The brand’s dedication to refreshing formal wear, particularly hand-made jackets, proved a winning formula. Amidst industry shifts, Caruso’s unwavering focus on quality set the stage for remarkable success.
The fruits of this dedication were evident in 2023, with Caruso achieving a remarkable 30% revenue growth, totaling €40 million. Italy remains the cornerstone of Caruso’s market, contributing 25% of revenue. The brand’s appeal extends to Northern Europe, France, and Japan, where Caruso’s jackets are embraced for a vibrant, elegant look. With a global presence in 150 premium retailers and concept stores, jackets and suits dominate the business, constituting 70% of sales.
Caruso’s distinctive overcoats, woven with shape-retaining fabric, offer a blend of warmth and lightness. As a brand rooted in craftsmanship, Caruso is actively attracting young talents to its Soragna factory. The commitment is evident through dedicated staff training programs and enticing employment terms, establishing Caruso as an attractive employer for the younger generation.
Contemplating a return to its origins, Caruso explores the possibility of opening a store in Milan. While the brand excels with its e-shop, the focus remains on menswear, with no plans for a women’s line. At Pitti, Caruso unveils its Fall/Winter 2024-25 collection under the creative direction of Max Kibardin. The collection seamlessly blends smart sophistication with a carefree and relaxed mood, epitomizing Caruso’s philosophy of ‘Playful Elegance.’
Immerse yourself in the world of Caruso, where craftsmanship meets contemporary style, and witness the playful elegance showcased at Pitti Uomo.
