Sergio Rossi, the esteemed Italian luxury footwear label, announces the departure of Artistic Director Evangelie Smyrniotaki, marking the conclusion of her contract through mutual agreement.
Taking on the role of style curator in January 2022, Smyrniotaki significantly shaped Sergio Rossi’s global strategy over the past two years. Under her artistic direction, the label underwent a transformative journey, redefining its identity through groundbreaking advertising campaigns and content creation. Smyrniotaki’s impact extended to the design studio, where she successfully launched two collaborative capsule collections, the Evangelie Smyrniotaki x Sergio Rossi series.
Sergio Rossi expresses gratitude for Smyrniotaki’s contribution, acknowledging her talent in crafting the brand’s image while preserving its DNA and introducing a fresh aesthetic. The press release emphasizes her enduring connection to the Sergio Rossi family.
This transition coincides with the appointment of Helen Wright as CEO of Sergio Rossi in November 2023, succeeding Paul Kotrba. Bringing her wealth of experience from roles at Ralph Lauren, LVMH-owned Fendi, and Karl Lagerfeld, Wright is poised to drive Sergio Rossi’s expansion in key markets, including North America, the UAE, Japan, and China.
As a member of the Chinese Lanvin Group (formerly Fosun), Sergio Rossi maintains a strong presence with over 60 monobrand stores across the EMEA region, Japan, and China. The label reported a revenue of €33 million in the first half of 2023.
In bidding farewell to Evangelie Smyrniotaki, Sergio Rossi eagerly anticipates a new era under CEO Helen Wright’s leadership. The brand looks forward to continued success and growth in the competitive landscape of global luxury footwear.
