Eleventy, the renowned Italian fashion brand, is making a significant move in Beverly Hills with the opening of its thirteenth global boutique. Located at 9546 Brighton Way, Beverly Hills, the new Eleventy store celebrated its grand opening with a cocktail party and exclusive dinner attended by celebrities like James Marsden, Josh Schwartz, and Luca Apple.
Designed by the prestigious Italian architecture firm Parisotto + Formenton Architetti, the two-story boutique boasts a color palette of beige, white, and ecru, perfectly complementing the new Autumn/Winter collections for men, women, and children, as well as footwear, accessories, home goods, travel essentials, and fragrances. The Beverly Hills location also offers tailor-made alterations, personalized tailoring, private appointments, and a dedicated personal shopping service.
Marco Baldassari, co-founder of Eleventy alongside Paolo Zuntini, expressed his excitement about the new boutique’s location, stating, «Beverly Hills is a dream come true location. Our customers frequent this area, and it’s crucial for us to be where they are. We are proud to bring Milanese style to Los Angeles.»
To distinguish itself from other Italian fashion houses in Beverly Hills, such as Loro Piana and Brunello Cucinelli, Eleventy champions its «smart luxury» concept. Baldassari elaborates, «We offer a unique blend of sportswear spirit and tailored details, using top-quality materials at competitive prices. Our positioning sets us apart and resonates with our customers.»
Eleventy’s expansion into the American market began in 2015 with its first boutique in Greenwich, Connecticut. Subsequently, it opened stores on Madison Avenue in New York in 2021 and in Palm Beach, along with annual pop-up shops in the Hamptons. Another boutique is set to launch in Miami in November, at the Bal Harbor shopping mall, and the brand is actively considering additional locations.
Baldassari shared his vision for Eleventy’s growth, stating, «The US market holds immense potential for us. American consumers appreciate our style and brand ethos, which seamlessly combines elegance and comfort. Our aim is not to rapidly open numerous stores but to grow organically while preserving the core values that have fueled our success.»
Eleventy is also poised to expand its presence in the Middle East following an investment from a Gulf-based group that acquired a majority stake in the brand’s former investor company, Palladio Finanziaria, in 2022. According to Baldassari, «Dubai is the premier destination for luxury brands today, and we plan to expand there soon.»
The Italian brand has set ambitious sales targets, aiming for $65-67 million in revenue by the end of 2023 and $87-92 million by 2024. With 70% of its sales generated outside Italy, Eleventy operates 13 directly-operated single-brand stores and 14 franchises, along with a network of approximately 400 global retailers, with a strong focus on the luxury market segment.
