ARK/8, the luxury clothing brand based in London, has unveiled a captivating streetwear collection inspired by the acclaimed Elden Ring video game. In partnership with Maison Mercury Jones, a prominent music collaborations and sonic branding agency, this launch is a pivotal part of Club ARK/8, a comprehensive marketing strategy that seamlessly blends fashion, electronic music, and artistic collaborations.
Explore ‘The Lands Between’ line, a tribute to the game’s enchanting world. This collection is a masterful fusion of fashion and gaming, featuring standout pieces like the ‘Tarnished’ sweatshirt and hoodie, a bomber jacket adorned with a map of The Lands Between, and an exquisite faux fur Rune coat.
With a diverse range of nine meticulously crafted items, prices range from an accessible £100 to a more exclusive £1,400, ensuring accessibility for all enthusiasts of gaming-inspired fashion.
Dimitri van Eetvelde, the visionary founder and creative director behind ARK/8, brings a unique perspective, driven by his passion for FromSoftware’s gaming legacy, starting from Demon’s Souls. He extols the depth and mystery that defines The Lands Between and sees this collection as a reflection of the game’s profound substance.
«We take pride in the depth and craftsmanship of our collections. This goes beyond merely releasing basic sweaters with eye-catching graphics. Our aim is to offer more,» he articulates.
While streetwear is synonymous with striking graphics, ARK/8 aspires to be a pleasant surprise to all. The brand is not limited to gaming enthusiasts alone; it seeks to captivate a broader, mainstream audience.
Looking ahead, van Eetvelde envisions a realm between budget-friendly licensed T-shirts and sophisticated, adult-oriented fashion. The future looks promising, especially with the anticipation of a major expansion for the Elden Ring game.
Experience the perfect synergy of gaming and fashion with ARK/8’s Elden Ring streetwear collection. It’s not just clothing; it’s an immersion into a world where style meets imagination.
