Dr. Martens, synonymous with rebellion, introduces its innovative 14XX concept under the Made Strong initiative. This visionary channel seamlessly merges modern innovation with a respectful nod to the brand’s storied past. Following a triumphant launch, the Beta Pack, 14XX’s debut product line, has made a limited drop, achieving a global sell-out within hours through exclusive online retailers.
In collaboration with the renowned creative agency Syn, Dr. Martens is embarking on a progressive journey with the 14XX campaign. This concept aims to marry the realms of workwear and streetwear, ushering in a future-focused evolution for iconic products such as the 1460, 1461, and 2976 boots.
The star-studded 14XX launch features 14 influencers recognized as forward-thinking style icons. Among them, the atypical pop star Rosalia, known for her genre-bending musical styles; polymathic talent Edison Chen; and A$AP Ferg, the founding member of the A$AP Mob hip-hop collective.
The exclusive seeding drop, orchestrated by Syn, marks the next phase in the 14XX launch narrative. Paul Birkhead, Creative Partner at Syn, emphasizes their unique behind-the-scenes access, allowing them to craft a compelling 14XX story that showcases innovation and boundary-pushing.
Darren McKoy, Dr. Martens’ Creative Director, underlines the brand’s legacy of defying norms. With 14XX, a new design chapter unfolds, pushing boundaries and creating forward-thinking workwear that pays homage to the brand’s enduring past. Each 14XX product adapts a classic Dr. Martens silhouette, showcasing a commitment to innovation and reinvention.
As Dr. Martens continues to evolve, 14XX stands as a testament to the brand’s rebellious and pioneering spirit in the ever-changing landscape of fashion. Explore the future of fashion with Dr. Martens’ 14XX concept, a fusion of heritage and innovation.
