In a testament to luxury, Loupe, the contemporary jewelry brand backed by a substantial £3 million investment from Beaverbrooks, proudly introduces its second physical store in Croydon, South London. This new 4,300 sq ft boutique, nestled in the Centrale Shopping Centre, is set to redefine opulence.
Complementing its flagship boutique at centre:mk in Milton Keynes, Loupe’s Croydon establishment is a haven of luxury, featuring a dedicated 900 sq ft Rolex showroom and an adjacent Rolex Authorized Service Centre. This immersive space not only provides clients with a view into the workshop but also offers an exclusive experience as accredited artisans perform meticulous adjustments and repairs.
Recognizing the paramount importance of immersive shopping experiences, Loupe’s Croydon boutique boasts an expansive hosting area with its own bar. Elevating exclusivity further, Loupe introduces ‘The Drum,’ a secret private room where clients can revel in a personalized atmosphere, enjoying their preferred playlist through a state-of-the-art media wall.
At the heart of the boutique lies the main showroom, a curated collection of diamonds and contemporary fine jewelry distinguished by Loupe’s distinctive hallmark. From classic diamond rings to exquisite pieces featured in curated collections like Spyra, Confidante, and Asteria, the collection epitomizes timeless elegance and modern sophistication.
Loupe’s Croydon boutique also introduces immersive showrooms for Swiss watch brands Omega, Breitling, and Tudor, offering an exclusive experience for watch aficionados. Exclusive jewelry brands including Royal Asscher and Mikimoto find a prestigious place within the boutique.
Anna Blackburn, Managing Director of Beaverbrooks and Loupe, envisions a monumental year for Loupe in 2024, stating, “With the growing demand for personal, immersive retail experiences, Loupe brings a fresh approach to the luxury sector.» Blackburn is optimistic about the continued success of Loupe, citing the flagship boutique in Milton Keynes, which achieved significant acclaim since its opening in June 2022.
Embark on a journey of magnified elegance and curated sophistication at Loupe’s new Croydon boutique – where luxury meets innovation.
