"It’s outrageous, sassy, a slap to the face of triviality; a real pro-vocation, in the original Latin meaning of the word. That means “to overcome distress” and even fear, wich people nowadays tend to associate with “diversity”: to different skin colour, religion, lifestyle, sexual and political orientation. It’s an invitation to be aware that what shocks and scare us at first sight, deep down can hide a secret beauty. Phobias, for me, become methafores of the mental constructs originated by irrational menaces."
Dimitar Dradi
Designer

Dimitar Dradi

Dimitar Dradi

Dimitar Dradi

Dimitar Dradi

Dimitar Dradi

Dimitar Dradi

Dimitar Dradi

Dimitar Dradi

Dimitar Dradi

Dimitar Dradi

DIMITAR DRADI PRESENTS HIS SS2020-2021 COLLECTION AT MILAN FASHION WEEK

“PHEROMONE”

DIMITAR DRADI PRESENTS HIS SS2020-2021 COLLECTION AT MILAN FASHION WEEK

LA COLLEZIONE SS2020-2021 DI DIMITAR DRADI

On the catwalks of Milan Fashion Week, one of the most hip and in-your-face events of the Italian kermesse. 

Masked models, insects inspired dresses, exquisite fabrics and materials, a unique production created and fashioned by a small group of people and 100% made in Italy. These ingredients make Dimitar Dradi’s collection one of the most exiting and fresh prospect of the Italian fashion at MFW Woman 2020-2021. 

This young and promising italian designer has won several awards (Vogue Upload Your Talent, Polimoda, Fashion Week Lugano, 1° prize for youg fashion designers by Camera Italiana della Moda) has attended on successful shows (XFactor Sky TV, RAI, SKY TV as commentator), and is going to ipnotize the guests with the national launch of his new creations\creatures at Palazzo Turati in Milan, on sunday 23th of September at 15.30.

 

The name” Pheromone” suggests the main features of his collection.

 <<This collection resembles me>> says Dimitar Dradi, <<It’s outrageous, sassy, a slap to the face of triviality; a real pro-vocation, in the original Latin meaning of the word. That means “to overcome distress” and even fear, wich people nowadays tend to associate with “diversity”: to different skin colour, religion, lifestyle, sexual and political orientation. It’s an invitation to be aware that what shocks and scare us at first sight, deep down can hide a secret beauty. Phobias, for me, become methafores of the mental constructs originated by irrational menaces.>> 

This deep message underlies Dradi’s work, whose authentic creations promise to be a sexy and creative appeal for those women who will choose them. 

A further proof of the endless research to a vivid elegance that distingueshes the promising italian designer of Bulgarian roots.

He has an innate drive for amazement. For him, fashion means art, a steady quest for beauty and surprise. We are called to look thought his eyes: not just at models wearing dressess but at women one with the dress, like pieces of art.

DIMITAR DRADI

“Interpreta la moda come forma d’arte ed incessante ricerca di stupore”

Dimitar Dradi nasce in Bulgaria 27 anni fa ed oggi vive in Italia dove ha conseguito la laurea in Fashion Design & Marketing presso il prestigioso Istituto Polimoda di Firenze.
Fin da bambino ha dimostrato un profondo interesse per la bellezza estetica ed attrazione per tutto ciò che fosse bizzarro e particolare. Il suo concetto di arte riflette il suo carattere determinato, curioso e pieno di inventiva ed estrosità. Le sue collezioni lo rappresentano perché nascono dalla sua anima e mente.
Premiato in numerosi concorsi di moda, miglior studente del Polimoda di Firenze nell’anno della Laurea, con i suoi abiti-scultura interamente realizzati a mano è stato selezionato da Vogue Talent e, nonostante la giovane età, annovera già numerose pubblicazioni su fashion magazine internazionali. È stato scelto dalla direzione di X FACTOR per far indossare i suoi abiti della collezione THE CROWN OF LOVE durante la finale del 2018.
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Reduce dal successo di Alta Roma presenta oggi a Milano la sua nuova collezione Primavera Estate 2021 dal nome evocativo: PHEROMONE (pronunica Fèromon). Ispirata al mondo affascinante, quanto oscuro per i più, degli insetti,
Pheromone è una collezione fatta di tessuti interamente ideati e creati da lui in esclusiva. Particolare cura è stata posta nella modellistica, ricca di volumi, e alla cura, quasi maniacale, dei dettagli per proposte di Alta Moda che si rivolgono ad una donna orgogliosa, forte, dinamica, sicura di sé e di ciò che vuole.

A voi, Pheromone di Dimitar Dradi!

team credits

fashion designer

Dimitar Dradi