Chanel, synonymous with luxury and style, is not just a name in fashion; it’s now making waves in winter sports fashion. As winter unfolds, Chanel is set to grace some of Europe’s most prestigious ski resorts with its seasonal boutiques, bringing a touch of elegance to the snowy landscapes.
In the renowned French resort of Courchevel, Chanel returns with a 128-square-metre boutique on rue de l’Eglise. This central location will showcase the latest Coco Neige collection, drawing inspiration from figure skating and featuring a star-patterned satin fabric created exclusively for this season. Opening its doors on December 15 and remaining operational until March, this boutique promises an immersive experience, complete with captivating visuals of Lily-Rose Depp from the collection’s ad campaign.
Chanel’s winter journey doesn’t stop in Courchevel. This season marks the brand’s debut in the Swiss resort of Gstaad, where a quaint wood-built chalet on Lauenenstrasse will host a 120-square-metre temporary store. From December 18 to March 8, the Gstaad boutique will enchant visitors with the Coco Neige collection, the cruise collection 2023-24, and a curated selection of opulent watches and jewelry.
Megève, another jewel in the Alpine crown, will witness Chanel’s premiere with a boutique in the historic Chalet des Sœurs on rue du Comte de Capré. Open from December 15 to January 12, this 84-square-metre space will feature the skiwear collection designed by Chanel’s Creative Director Virginie Viard, with a spotlight on the latest denim additions.
As luxury brands increasingly embrace winter sports fashion, Chanel’s foray into these exclusive ski resorts reflects a broader trend in the industry. Notably, other luxury labels like Louis Vuitton, Balmain, Pucci, and Boss have ventured into skiwear lines. Balenciaga, too, has entered the winter sports segment, expanding its reach with pop-up stores in Asia, including Japan and South Korea. Chanel’s expanded winter retail presence is not just a fashion statement; it’s a testament to the evolving landscape of luxury in winter sports fashion.
Experience the epitome of style and sophistication with Chanel in these winter wonderlands, where luxury meets the pristine beauty of snow-covered landscapes. Explore the exquisite offerings, revel in the ambiance, and make your winter moments truly extraordinary with Chanel.
