Get ready to set sail with Chanel as it brings its Cruise Collection back to the heart of France. Following a spectacular show in Los Angeles, the iconic French luxury brand is returning to its roots, choosing Marseille as the backdrop to unveil its Spring 2025 collection on May 2. Chanel’s voyage aims to capture the dynamic energy and cultural vibrancy of one of the Mediterranean’s most effervescent cities.
While the exact venue remains a mystery, Chanel’s press release expresses delight in making a stopover in a city known for its openness to diverse cultures. Under the creative direction of Virginie Viard, Chanel has a longstanding affinity for the South of France and the French Riviera. Previous cruise collections graced Monaco and the enchanting Carrières de Lumières in Baux-de-Provence.
Chanel’s maritime inspiration runs deep, with nods to Gabrielle Chanel’s villa in Roquebrune-Cap-Martin and the renowned Villa Noailles in Hyères. The upcoming showcase promises a seamless blend of French elegance and Mediterranean allure.
As a pioneer in mid-season collections since 1919, Chanel’s cruise collections gained new life under Karl Lagerfeld in the 1980s. The concept evolved into annual fashion shows, solidifying its place in the fashion industry.
Join Chanel on this maritime-inspired journey, where the French luxury brand unveils its Cruise Collection against the backdrop of Marseille’s cultural richness. Stay tuned for a celebration of elegance and style, seamlessly optimized for the modern fashion enthusiast.
