With winter fast approaching, luxury fashion giants Chanel and Louis Vuitton are making a splash on the ski slopes. These iconic brands have recently launched their latest winter sports collections, catering to both mountain enthusiasts and those seeking après-ski elegance. Chanel’s Coco Neige line proudly features Lily-Rose Depp as its brand ambassador, while Louis Vuitton’s LV Ski line reimagines the Alpine wardrobe with a modern twist.
Back in 2018, Chanel introduced the Coco Neige and Coco Plage lines, offering complete collections for mountain and beach wear, respectively. These exclusive capsule collections are set to hit stores as winter kicks in, allowing these luxury brands to refine their offerings and bolster their market presence.
The Coco Neige 2023-24 collection, masterfully designed by Virginie Viard, boasts an impressive array of 35 distinct looks. This extensive wardrobe includes sporty performance outfits like parkas, high-tech satin sleeveless jackets, jumpsuits, cozy turtleneck sweaters, and top-and-trouser ensembles crafted from stretch jersey coated with fleece. It also features après-ski attire with a contemporary urban flair, including stylish jeans, little black dresses, warm cardigans, elegant leather and shearling skirts, and luxurious cashmere loungewear sets. To complete the collection, there’s an array of accessories, ranging from handbags to boots, booties, mittens, and hats.
Virginie Viard drew inspiration from the world of figure skating, resulting in the creation of leggings and form-fitting bodysuits adorned with dazzling rhinestones, reminiscent of the glitzy dresses donned by figure skaters. Lily-Rose Depp, an enchanting choice, graces the advertising campaign with her sultry presence. She poses inside a dimly lit, frosty skating arena, following her training session, all beautifully captured through the lens of Swedish photographer Mikael Jansson.
Louis Vuitton embraces a contemporary techno-chic style with its new LV Ski collection, designed to cater to both women and men. The luxury label originally introduced its mountain sports line in 2021. This latest collection is functional, dynamic, and boasts sophisticated performance details. It includes down jackets, parkas, skiing trousers, shell jackets, cozy fleece tops, quilted jumpsuits, sweaters, and cardigans.
The color palette for these garments is a refined selection of ice blue, black, white, and deep red, embellished with abstract graphic patterns and the iconic Louis Vuitton monogram.
The collection goes beyond clothing, offering an extensive range of accessories, including handbags, bum bags, backpacks, fur-lined booties, snow boots, cable-knit socks, skiing goggles, sunglasses, hats, scarves, headbands, as well as a pair of skis and a snowboard.
These exclusive winter sports collections from Chanel and Louis Vuitton harmoniously combine fashion and functionality, offering style and performance on and off the slopes for the 2023-24 season.
