Brooks Running, the renowned U.S.-based sporting goods company, recently announced a significant achievement with a remarkable 5% increase in global revenue and an impressive 7% surge in North America year-to-date.
For seven consecutive quarters, Brooks has consistently held a leading position in the adult performance running footwear market within the U.S. retail sector, securing an impressive 21.4% market share year-to-date.
The Seattle-headquartered company attributes this impressive growth to its ability to engage and attract new runners, successfully navigate supply chain disruptions resulting from the pandemic, and stabilize inventory levels amidst challenging global economic conditions.
A standout highlight in Brooks’ journey was the launch of the all-new Ghost Max in late September, an expansion of their highly successful Ghost franchise. This innovative addition incorporates high-stack cushioning and the advanced GlideRoll rocker technology, delivering heightened protection and support throughout the entire gait cycle. Notably, the Ghost Max quickly emerged as the best-selling style in the history of Brooks.
Furthermore, Brooks has experienced a remarkable 25% year-to-date increase in U.S. e-commerce sales through their direct-to-consumer business. On the international front, the brand achieved a remarkable 22% combined year-to-date revenue growth in France and the United Kingdom. Impressively, Brooks made substantial market gains in China as they continued to expand regionally and through omnichannel strategies.
In a bid to connect with their community and offer an engaging shopping experience, Brooks launched a pop-up store in Los Angeles in August, complemented by a series of weekly community and fitness programming.
In response to the surging demand across various channels, the brand significantly expanded its distribution facility footprint with new and enlarged distribution centers in the U.S. and U.K. Brooks also solidified its support for athletes on the global stage and entered strategic partnerships with prominent fitness apps like Strava and Joyrun as part of their marketing initiatives.
Jim Weber, CEO at Brooks Running, expressed his enthusiasm, stating, «Brooks is excelling in an intensely competitive marketplace, addressing the discerning needs of runners who demand enduring performance from their gear. Simultaneously, we’re broadening our horizons to cater to active individuals engaged in walking, hiking, or gym activities, recognizing that everyone can benefit from the unmatched fit, comfort, and performance that Brooks’ products offer.»
Looking ahead to January 2024, Brooks is poised to introduce the Glycerin 21, the next evolution of the beloved Glycerin franchise. Additionally, they will unveil the athlete-tested Hyperion Elite 4 distance racing shoe in preparation for the 2024 U.S. Olympic Marathon Team Trials in February.
Furthermore, the brand recently revealed the Exhilarate-BL at HP Imagine in October, featuring Brooks’ innovative 3D-printed 3DNA midsole technology. This groundbreaking technology will be made accessible to Brooks Run Club members in early 2024, underlining the brand’s unwavering commitment to innovation and delivering peak performance.
