Discover the magic of Bottega Veneta’s Lunar New Year campaign, titled ‘The First Sunrise with You.’ In its fourth collaboration with director Jess Jing Zou, the luxury fashion house weaves a visual and emotional journey around the symbolic moment of the new year’s sunrise.
Brand Ambassador Shu Qi, who joined Bottega Veneta in October, takes a central role in the film, capturing the breathtaking sunrise over the Shanghai skyline. The narrative unfolds with scenes of friends, family, and romantic partners coming together to embrace the promise of the upcoming year.
Directed by Jess Jing Zou, accompanied by Ken Ngan’s photography and a bespoke track by Sega Bodega, the film portrays diverse groups in unique settings – from friends on a beach to a couple admiring the sunrise over snow-covered mountains. Model Chen Estelle and her mother add a heartwarming touch as they stroll by the Museum of Art Pudong in Shanghai.
Beyond the captivating storytelling, the campaign showcases Bottega Veneta’s exclusive designs for the Chinese New Year capsule collection. Themed around the Year of the Dragon, the collection features iconic pieces like the Andiamo, Sardine, Orbit sneakers, and a bespoke Jodie with a dragon-tail handle. Immerse yourself in the enchanting world of Bottega Veneta’s Lunar New Year celebration, where fashion meets the promise of a new beginning. Explore the exclusive collection and join the journey into the Year of the Dragon.
