• About
  • Advertise
  • Privacy & Policy
  • Contact
VOUS MAGAZINE
Advertisement
  • Home
    • Home – Layout 1
    • Home – Layout 2
    • Home – Layout 3
    • Home – Layout 4
    • Home – Layout 5
    • Home – Layout 6
  • News
    • All
    • Politics
    • Science
    • World

    Hillary Clinton in white pantsuit for Trump inauguration

    Amazon has 143 billion reasons to keep adding more perks to Prime

    Shooting More than 40 Years of New York’s Halloween Parade

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    How couples can solve lighting disagreements for good

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    These Are the 5 Big Tech Stories to Watch in 2017

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Entertainment
    • All
    • Gaming
    • Movie
    • Sports

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    Heroes of the Storm Global Championship 2017 starts tomorrow, here’s what you need to know

    Harnessing the power of VR with Power Rangers and Snapdragon 835

    Dota 2 and CS:GO top Steam’s 2016 list for most played games

    Vinales will be as tough for Rossi as Lorenzo – Suzuki MotoGP boss

  • Lifestyle
    • All
    • Food
    • Health
    • Travel

    Shooting More than 40 Years of New York’s Halloween Parade

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    How couples can solve lighting disagreements for good

    Ducati launch: Lorenzo and Dovizioso’s Desmosedici

    23 Celebrity Tweets You Missed From The Golden Globes

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
  • Home
    • Home – Layout 1
    • Home – Layout 2
    • Home – Layout 3
    • Home – Layout 4
    • Home – Layout 5
    • Home – Layout 6
  • News
    • All
    • Politics
    • Science
    • World

    Hillary Clinton in white pantsuit for Trump inauguration

    Amazon has 143 billion reasons to keep adding more perks to Prime

    Shooting More than 40 Years of New York’s Halloween Parade

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    How couples can solve lighting disagreements for good

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Tech
    • All
    • Apps
    • Gadget
    • Mobile
    • Startup

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    These Are the 5 Big Tech Stories to Watch in 2017

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
  • Entertainment
    • All
    • Gaming
    • Movie
    • Sports

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    Heroes of the Storm Global Championship 2017 starts tomorrow, here’s what you need to know

    Harnessing the power of VR with Power Rangers and Snapdragon 835

    Dota 2 and CS:GO top Steam’s 2016 list for most played games

    Vinales will be as tough for Rossi as Lorenzo – Suzuki MotoGP boss

  • Lifestyle
    • All
    • Food
    • Health
    • Travel

    Shooting More than 40 Years of New York’s Halloween Parade

    Why Millennials Need to Save Twice as Much as Boomers Did

    Doctors take inspiration from online dating to build organ transplant AI

    How couples can solve lighting disagreements for good

    Ducati launch: Lorenzo and Dovizioso’s Desmosedici

    23 Celebrity Tweets You Missed From The Golden Globes

    Trending Tags

    • Golden Globes
    • Game of Thrones
    • MotoGP 2017
    • eSports
    • Fashion Week
  • Review

    The Legend of Zelda: Breath of the Wild gameplay on the Nintendo Switch

    Shadow Tactics: Blades of the Shogun Review

    macOS Sierra review: Mac users get a modest update this year

    Hands on: Samsung Galaxy A5 2017 review

    The Last Guardian Playstation 4 Game review

    Intel Core i7-7700K ‘Kaby Lake’ review

No Result
View All Result
VOUS MAGAZINE
No Result
View All Result
Home News fashion

Blancpain X Swatch collaboration sparks another sales surge

Cristina Medina by Cristina Medina
septiembre 11, 2023
in News fashion
0 0
0
Blancpain X Swatch collaboration sparks another sales surge
0
SHARES
3
VIEWS
Share on FacebookShare on Twitter

Swatch’s latest collaboration with luxury diving watch brand Blancpain has sparked a tremendous surge in sales. The debut of the $400 plastic Fifty Fathoms watch, featuring an automatic Swatch movement, drew thousands of eager customers queuing at stores worldwide, from Sydney to Tokyo and major European cities.

This partnership brings to mind Swatch’s remarkable sales boost in 2022 when they introduced a quartz-driven, entry-level version of the Omega Speedmaster, known as the MoonSwatch. Swatch achieved sales of over a million MoonSwatches that year.

While the MoonSwatch launch caused a global shopping frenzy, leading to temporary closures of Swatch boutiques due to overwhelming demand, the latest release appeared to be better organized with enhanced security measures.

In Geneva, more than 300 people lined up, with the first enthusiasts arriving around noon the day before the launch. The Blancpain Fifty Fathoms, which inspired this collaboration, was one of the first commercially available dive watches, making its debut in 1953 and once worn by the legendary Jacques Cousteau.

Strict security protocols were in place, allowing only two customers inside the store at a time when the Geneva store opened at 10 a.m. Each customer was limited to purchasing a single watch, choosing from the five colorful versions available. These watches are water-resistant up to 91 meters (300 feet).

In Paris, people began queuing on the Champs Elysees as early as 6 p.m. the day before to secure a spot among the first customers when the store opened at 10 a.m. The scorching heat did not deter dozens who continued waiting in line, determined to get their hands on these coveted timepieces.

One enthusiastic customer in Milan arrived at the store near Corso Vittorio Emanuele II at 11:30 p.m. the previous night, finding 30 to 40 people already waiting. He managed to purchase a beige- and orange-colored version for €390 with the intention of selling it, as he wasn’t interested in wearing it himself.

Almost immediately after the launch, these watches began appearing on watch trading websites, with prices ranging from €1,000 to €2,000.

Customers in Sydney camped out overnight, while long lines formed at a Swatch store in Tokyo. Reports from across Europe, including Cannes, Vienna, and Dubai, also mentioned long queues, and the initial supply in Zurich sold out by early afternoon.

Swatch Group AG, the owner of brands like Omega, Breguet, and Mido, hopes that this collaboration will not only boost Swatch’s sales but also elevate the Blancpain brand, which typically starts at around $10,000 per watch. After the MoonSwatch launch, Omega boutiques experienced a 50% increase in sales.

Blancpain ranks among the top 20 largest Swiss watch brands, with estimated sales of approximately 420 million Swiss francs ($470 million) in 2022, according to Morgan Stanley’s estimates.

Swatch has clarified that the Bioceramic Scuba Fifty Fathoms, like the MoonSwatch, is not a limited edition and will be available in selected Swatch boutiques rather than online.

Tags: FASHIONNEWS FASHION
Cristina Medina

Cristina Medina

Stay Connected test

  • 23.9k Followers
  • 99 Subscribers
  • Trending
  • Comments
  • Latest

How to design clothes on roblox

mayo 10, 2023
VOUS Magazine | The May Fashion Edition | Vol.1 | 2024

VOUS Magazine | The May Fashion Edition | Vol.1 | 2024

mayo 14, 2024
alice roberts wedding photos

alice roberts wedding photos

septiembre 16, 2023
mike dowson photographer

mike dowson photographer

septiembre 16, 2023
Bisutex ‘minis’ are sold out with one hundred percent of space contracted

Bisutex ‘minis’ are sold out with one hundred percent of space contracted

1
The Best Street Style From Paris Fashion Week Spring 2018

The Best Street Style From Paris Fashion Week Spring 2018

0
The Best Street Style From Paris Fashion Week Spring 2018

Saint Laurent Introduces the World to Trinidad’s Next Top Model

0
The Best Street Style From Paris Fashion Week Spring 2018

Versace Spring Summer 2018 Rtw

0
ASTRID PALCA – Reinventing Beauty, Power, and Confidence Beyond Age

ASTRID PALCA – Reinventing Beauty, Power, and Confidence Beyond Age

octubre 2, 2025
AUGUST FRONT COVER – Hanna Gerasimenko

AUGUST FRONT COVER – Hanna Gerasimenko

septiembre 10, 2025
AUGUST FRONT COVER – ERI ANTON

AUGUST FRONT COVER – ERI ANTON

septiembre 8, 2025
AUGUST FRONT COVER – ALINA FANTA

AUGUST FRONT COVER – ALINA FANTA

septiembre 8, 2025

Recent News

ASTRID PALCA – Reinventing Beauty, Power, and Confidence Beyond Age

ASTRID PALCA – Reinventing Beauty, Power, and Confidence Beyond Age

octubre 2, 2025
AUGUST FRONT COVER – Hanna Gerasimenko

AUGUST FRONT COVER – Hanna Gerasimenko

septiembre 10, 2025
AUGUST FRONT COVER – ERI ANTON

AUGUST FRONT COVER – ERI ANTON

septiembre 8, 2025
AUGUST FRONT COVER – ALINA FANTA

AUGUST FRONT COVER – ALINA FANTA

septiembre 8, 2025
VOUS MAGAZINE

© 2024 Vous Magazine - The best editorial magazine in Spain.

Navigate Site

  • About
  • Advertise
  • Privacy & Policy
  • Contact

Follow Us

No Result
View All Result

© 2024 Vous Magazine - The best editorial magazine in Spain.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Ir a la versión móvil