For more than two decades, Hale Bob has forged its own path in the luxury fashion industry, bringing together Parisian elegance and Los Angeles style. But with the arrival of their new pre-fall collection, Hale Bob is delivering a new kind of creative manifesto. Leading this new chapter is Creative Director Angelique Bohbot, whose vision has given the brand depth and global presence. “This pre-fall collection blends the ease of late summer with the richness of early autumn,” Bohbot explains, “capturing that perfect in-between moment when you still crave lightness – but long for depth.”
Hale Bob’s new pre-fall collection features an exclusive hot air balloon print
Hale Bob thrives in this tension between seasons. Each piece in the new collection feels suspended in time. It is a reflection of the brand’s unique creative direction, which prioritizes emotional resonance over commercial noise. In this way, Hale Bob is shaping their own rhythm. What sets the new Summer 2025 collection apart from previous Hale Bob lines is how it leans into mood and feeling. There is a dreamlike quality to each garment, a soft movement that mirrors light and landscape. Shot against the vast backdrop of the Californian desert, the brand’s Sky High campaign shows appreciation for wide open space. The custom-designed hot air balloon print, popular in this collection, acts as both fashion and metaphor. It speaks to the desire to float between moments and hold onto the lightness of summer while stepping into something more profound. That emotional layering is what makes the collection really sing. The pre-fall pieces are filled with whisper-soft chiffons and rich charmeuses that catch the light. Rather than relying on trend cycles, the collection draws from sources like Moroccan mosaics, sun-washed skies, and florals. And each print is developed in-house.
The creative process at Hale Bob’s design studio in Los Angeles is less about mass production and more about meaningful creation. It begins with a color or a feeling from a faraway land. After this, inspiration ignites and sketches begin. Fabrics are chosen for their beauty and for how they will move on the body to respond to sun and wind. In this collection, silhouettes are varied, from dramatic voluminous sleeves to gently tailored silk pieces, each serving a different facet of the modern woman’s identity. “Rather than mass production, we focus on limited quantities and high-impact design,” says Bohbot. “This allows our clients to build a wardrobe that is both expressive and enduring.” This focus is embedded in everything Hale Bob does. Each piece undergoes careful refinement, with a commitment to craftsmanship that can be seen throughout the entire collection. The result is clothing that looks good and lasts.
Hale Bob’s new collections embodies the transitioning of seasons
This creative spirit is alive in Hale Bob’s flagship boutique on Melrose Avenue in Los Angeles. Opened in January 2025, the boutique is a creative gallery. Stucco walls, imported nude cements, and artisan millwork create an atmosphere that reflects the elegance of the clothes within. Inside, visitors are greeted with hand-picked pieces from across Hale Bob’s catalog, including limited-edition garments that cannot be found anywhere else. These exclusives are often designed with even bolder prints and more luxurious fabrics like silks, organzas, and washed crepe de chines that capture the effortlessness of California fashion with a Parisian twist. But the space also calls for connection. Hale Bob’s in-house stylist, Ruby, is on hand to offer personalized guidance, transforming the shopping experience into a collaborative expression of personal style.
This season, Hale Bob’s story is told through a global lens. The brand’s prints draw from far-flung inspirations like Moroccan tilework, tropical foliage, and western Americana, while maintaining a distinctly modern perspective. This balance is shown in standout pieces like the Dani Jersey Dress from the Sun Worship collection, with its lace-up neckline and vivid pink-blue palette. Or the Kinslee Silk Top, featuring paisley patterns and rolled sleeves, perfect for transitioning between workday and weekend. These garments are as versatile as they are stunning, made to adapt to the wearer’s life. While other labels chase virality, Hale Bob sticks to its goal to create beauty that lasts.
With plans to expand into new markets like Mexico, Dubai, and the UK, Hale Bob is continuing to build a global community of women who seek more from their wardrobes. And yet, even as the brand grows, its creative heartbeat remains intimate. In fact, intimacy may be Hale Bob’s most enduring luxury. Today, when fashion is often disposable, Hale Bob offers garments that invite reflection and remind us of the beauty in transition.
