Authentic Brands Group is thrilled to unveil a dynamic, long-term collaboration with Sakar International, a leading manufacturing powerhouse, to accelerate Reebok’s market presence.
This groundbreaking partnership empowers Sakar to spearhead the design, manufacturing, and distribution of an extensive range of Reebok-branded sports equipment. From basketball and pickleball to baseball, soccer, and football, the collaboration extends to cutting-edge electronics, covering audio, tech, and massage products.
Jeff Saka, President of Sakar International, expressed his excitement about the collaboration, stating, «Partnering with Authentic and Reebok is an exciting milestone for us. We eagerly anticipate bringing Authentic’s vision and our innovative designs to life. Our shared objective is to deliver high-quality, engaging products across various categories, and we look forward to the 2024 launch.»
This strategic venture seamlessly aligns with Reebok’s renewed commitment to sports, delivering a diverse array of high-quality and innovative products that resonate with consumers’ active lifestyles.
Steve Robaire, EVP of Reebok at Authentic, commented on the partnership, stating, «We are delighted to collaborate with Sakar International to broaden the Reebok brand across new product categories. This partnership builds on Reebok’s recent high-profile announcements, including the addition of Shaquille O’Neal, Allen Iverson, Justin Fields, and Angel Reese. It signifies Reebok’s return to the sports equipment industry, leveraging its historic strong market position.»
The upcoming product assortment is poised for a grand debut in 2024, reaching consumers through prominent department stores, specialty retailers, and online platforms across the U.S. and Canada.
In an astute move in October, Authentic Brands-owned Reebok appointed Shaquille O’Neal as the President of Reebok basketball, concurrently with Allen Iverson’s appointment as Vice President of Reebok basketball. These strategic additions underscore Reebok’s commitment to dominating the sports equipment industry.
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