Authentic Brands Group is excited to announce a strategic partnership with Profile Ent., a leading plus-size apparel manufacturer, to expand Billabong’s footprint in the burgeoning plus-size market.
This collaboration empowers Profile to handle the manufacturing, wholesale, and distribution of Billabong’s big and tall men’s and plus-size women’s apparel throughout the U.S. and Canada.
The agreement leverages Profile’s robust distribution network, extending the reach of Billabong’s big and tall and plus categories to major and independent plus-size retailers across North America.
David Brooks, EVP of Action and Outdoor Sports, Lifestyle at Authentic, expressed enthusiasm, stating, «We are thrilled to kick off this partnership with Profile. As leaders in the big and tall and plus apparel space, Profile’s expertise aligns seamlessly with Authentic’s brand development track record. This collaboration positions Billabong for unprecedented success in this groundbreaking category.»
The inaugural Billabong big and tall and plus collections are set to launch in spring 2024, available at major plus-size retailers and various e-commerce channels.
Frank Riech, President of Profile Ent., shared his pride in the partnership, stating, “We are proud to collaborate with Authentic to bring this active lifestyle brand to our robust distribution platform. Billabong provides Profile with a unique opportunity to extend our reach to a vital demographic of underserved consumers.”
Discover the latest in Billabong’s inclusive fashion starting spring 2024, exclusively at major plus-size retailers and online platforms.
