Authentic Brands has entered a dynamic partnership with Centric Brands to lead the charge in designing, manufacturing, and distributing kids’ apparel for Quiksilver, Billabong, and Roxy across the United States and Canada.
In this strategic collaboration, Centric Brands, a frontrunner in kids’ apparel, aims to propel growth in product categories and broaden the retail footprint for these iconic brands within the active lifestyle sector.
Steve Pinkow, Kids Group President at Centric Brands, expressed enthusiasm, stating, «Welcoming the Quiksilver, Billabong, and Roxy brands to our licensed portfolio is an exciting venture. With their longstanding prominence in the action sports and lifestyle industry, we see substantial opportunities for growth.»
Centric Brands, leveraging its renowned expertise in kids’ apparel, plans to utilize its speed-to-market proficiency to amplify consumer reach and deliver top-notch apparel. The focus spans core categories such as sportswear, activewear, and swimwear, with expansion into outdoor, surf, and skate products.
The debut collection under this collaboration is poised for a spring 2024 launch, featuring size ranges tailored for boys aged 0-20 and girls aged 0-16. Consumers can anticipate discovering these collections in leading department stores, select specialty outlets, and various e-commerce channels.
David Brooks, EVP, Action and Outdoor Sports, Lifestyle at Authentic Brands, emphasized the strategic significance of expanding these brands’ presence in the kids’ apparel market. «This expansion allows us to forge enduring relationships with consumers. We’re thrilled to position these iconic brands for sustained growth in these pivotal categories, further solidifying our partnership with Centric.
