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Amazon’s Defense Strategy Revealed: Preview of Antitrust Lawsuit Response

Rocio Lugo by Rocio Lugo
noviembre 13, 2023
in Fashion
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Amazon’s Defense Strategy Revealed: Preview of Antitrust Lawsuit Response

FILE PHOTO: The logo of Amazon is seen, November 15, 2022. REUTERS/Pascal Rossignol/File Photo

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In an exclusive companywide meeting, Amazon’s top lawyer, David Zapolsky, outlined the potential defense against the Federal Trade Commission’s (FTC) antitrust lawsuit. With confidence, Zapolsky dubbed Amazon’s practices «absolutely defensible,» addressing concerns and quoting Taylor Swift’s mantra to «shake it off» amid scrutiny.

The FTC’s long-awaited lawsuit, filed on September 26, alleges Amazon’s illegal monopoly and aims to restrict its control over online markets. Zapolsky, joined by CEO Andy Jassy, provided insights into the defense strategy, emphasizing the defensibility of Amazon’s conduct.

Key points discussed include the allegation that Amazon restricts sellers from offering lower prices on other platforms. Zapolsky argued that this is to maintain customer trust and is «absolutely defensible behavior.» Amazon strongly disagrees with the FTC’s view that it operates as a monopoly, asserting that such a perspective is manufactured and contradicts market evaluations.

Additionally, Zapolsky refuted claims that Amazon forces sellers to use its warehouses and delivery services, emphasizing the voluntary nature of these choices. As Amazon gears up for legal proceedings, the executives are resolute in their defense, asserting the legality and integrity of their business practices.

For the latest updates on Amazon’s response to the FTC antitrust lawsuit, stay tuned. The e-commerce giant is gearing up for a legal battle, and this preview offers insights into its strategic approach to defend against the allegations.

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