In a landmark move, Firelight Capital Partners, a dynamic private equity firm specializing in operational excellence, proudly announces its acquisition of Fromm International. This strategic entry into the beauty sector underscores Firelight’s commitment to driving growth and innovation.
Established in 1907, Fromm International has earned widespread acclaim for its revolutionary tools, accessories, and everyday beauty essentials designed for professionals and consumers. Boasting an extensive distribution network encompassing North America and Western Europe, including all Ulta Beauty stores, Fromm emerges as a pivotal player in the beauty market. Recognized for delivering high-quality beauty and grooming tools under prominent brands like Fromm Pro, The Hair Edit, and Diane, the company also holds a significant role as a leading supplier of education kits to beauty schools across North America.
Pat Collins, Managing Partner of Firelight Capital Partners, expresses excitement, stating, «We identify tremendous potential in Fromm’s brands and eagerly anticipate building upon its impressive 100-year legacy of success.»
Current owners Julie Simon Johnson and Kevin Johnson, retaining ownership, express pride in Fromm’s achievements. They state, «We are exceptionally proud of what the Fromm team has accomplished and eagerly anticipate the future. We firmly believe the organization will thrive under new leadership.»
This acquisition ushers in a change in leadership, with Martin Okner assuming the role of CEO, effective January 2. Kevin Barrett, Fromm’s current president with 35 years of dedicated service, will transition day-to-day operational leadership to Okner while retaining his title and contributing to special projects.
Martin Okner, former president of DpHue with a rich background at Fortune 500 companies like Revlon and Cadbury, expresses honor in leading Fromm into a new chapter. He states, «With the company’s robust foundation and the backing of Firelight Capital Partners, we will continue delivering exceptional products and services. Our focus is on realizing new opportunities for growth and expansion through retail distribution and strategic acquisitions.»
The acquisition heralds an exciting era for Fromm International, merging its storied legacy with Firelight Capital Partners’ strategic vision for continued success, growth, and innovation.
