Explore WHP Global’s groundbreaking collaboration with Fashioncenter GmbH, a Schmidt Group subsidiary, to expand the Lotto brand across Central Europe. Fashioncenter will lead product development and distribution, unveiling the new «Lotto Life» lifestyle collections in Summer, available in stores from Fall/Winter 2024. Witness the convergence of Italian style and sport-inspired fashion as these industry leaders propel the Lotto brand’s footprint in Germany and Poland.
In a strategic alliance, WHP Global and Fashioncenter GmbH join forces to amplify the reach of the iconic Lotto brand in Germany and Poland. Fashioncenter, renowned for its expertise in lifestyle brand distribution, takes the helm of product development and distribution for Lotto’s lifestyle footwear and sports fashion apparel.
Explore the allure of «Lotto Life,» Fashioncenter’s upcoming lifestyle collections seamlessly fusing sporty aesthetics with everyday fashion. Anticipate the Summer unveiling and Fall/Winter 2024 store availability of these captivating Lotto lifestyle collections.
Stanley Silverstein, Chief Commercial Officer at WHP Global, expresses enthusiasm about the partnership, stating, «Thrilled to welcome the Schmidt Group as our partner, leveraging their experience in distributing lifestyle brands and extensive network within two of Europe’s top markets. Expect a substantial increase in our footprint in this crucial region.»
Andrea Tomat, President & CEO of LSI, and Cornelia Schmidt, CEO of Fashioncenter, share a collective vision for Lotto’s future growth in Germany and Poland. Envision a lasting partnership introducing new products inspired by Italian style and a passion for sport, expanding the customer base into the broader lifestyle space.
Fashioncenter’s success is evident, securing the Kappa brand license for an impressive 25 years. WHP Global’s diverse portfolio, including Anne Klein, Joseph Abboud, Joe Jeans, and more, adds weight to this dynamic collaboration. Witness the evolution of the Lotto brand in European lifestyle fashion, marking a strategic move under this groundbreaking partnership.
