Weird Fish, the dynamic fashion retailer, has strategically appointed David Butler, the former CEO of Crew Clothing, to lead its ambitious expansion plans. Taking over from John Stockton, who has been at the helm since 2008, Butler is set to drive Weird Fish’s growth agenda, with Stockton contributing to the brand’s international development alongside him.
Under Stockton’s tenure, Weird Fish evolved from a niche player to a mainstream leisure clothing brand. Now, with Butler in charge, the brand is poised to unlock its full potential through assertive growth strategies, focusing on expansive store initiatives, including concessions, new store launches, and strategic partnerships.
Weird Fish currently boasts 26 stores across the UK and is available in 300 stockists, including major retailers such as Next and John Lewis. Projections indicate that the group’s turnover will exceed £37 million this year.
Drawing on his extensive experience, including seven years as CEO of Crew Clothing and leadership roles at Ecco and MAF Fashion, Butler is set to replicate his past successes. Inspired by his achievements at Crew Clothing, where he expanded the retail footprint by nearly 30%, doubling turnover to over £120 million, Butler aims to replicate this success at Weird Fish.
Butler’s growth strategy for Weird Fish emphasizes leveraging the brand’s unique product proposition to achieve significantly higher revenue. Sally Bailey, Weird Fish’s chairwoman, highlights Butler’s substantial retail experience in the UK and overseas, emphasizing his proven track record in developing clothing businesses. With Butler at the helm, Weird Fish anticipates an exciting journey of expansion and elevated brand success.
Explore the next chapter of Weird Fish’s growth story with David Butler, the visionary driving the brand towards new heights.
