Exciting news for beauty enthusiasts! Sephora, the premium beauty chain by LVMH, is set to expand its footprint in the UK after a triumphant London debut earlier this year. Anticipated for summer 2024, Sephora’s third UK store will grace the Trafford Centre in Manchester, responding to the overwhelming success in London and heightened demand from beauty enthusiasts across the region.
Under the tagline ‘Manchester, you called it,’ Sephora UK pinpointed Manchester as the next beauty destination based on extensive engagement on social media platforms. The data-driven decision-making process revealed Manchester as the top-requested city by Sephora’s passionate followers.
The upcoming Sephora location at the Trafford Centre promises a sprawling 500 sq m (5,400 sq ft) of sales floor space, delivering an immersive shopping experience for Northern beauty enthusiasts. Exclusive brands on offer include Glossier, Makeup by Mario, GXVE by Gwen Stefani, and Haus Labs by Lady Gaga, alongside Sephora Collection.
Sephora expressed its commitment to diversifying beauty offerings and recognizing the influence of major regional cities like Manchester in shaping the beauty industry landscape. This move marks a strategic shift from Sephora’s historical approach in the UK.
Having tested the UK market waters by acquiring and converting local beauty webstore Feelunique to Sephora last year, the brand’s success at Westfield London and the recent debut at Stratford City sets the stage for an eagerly awaited launch in Manchester.
Manchester, get ready to experience beauty like never before with Sephora—the epitome of global beauty trends!
