In a groundbreaking move, Balenciaga orchestrated its first-ever show in Los Angeles, surprising attendees with a secret event in Hancock Park. The star-studded audience included A-listers like Kim Kardashian, Eva Longoria, Kendall Jenner, and more.
The unexpected collaboration with Erewhon, a local natural food grocery store, was unveiled during the show, featuring a charcoal-based drink available in Balenciaga stores. This partnership also introduced a line of T-shirts and sweatshirts bearing both brand names.
Nicole Kidman, recently named Balenciaga’s ambassador, stole the spotlight in a stunning long velvet black dress with a wide collar and matching gloves. The actress expressed her enthusiasm for working with Balenciaga and creating more memorable moments together.
Demna, Balenciaga’s artistic director, curated a collection that resonated with the Los Angeles lifestyle, blending athletic wear, oversized sneakers, and cultural nods. The show unfolded in chapters, showcasing baggy and tight athletic outfits, candy-pink tracksuits reminiscent of iconic eras, and a mix of neo-grunge looks and tailored ensembles.
Notable appearances included Brigitte Nielsen, Cardi B, and a spectacular finale featuring a dramatic queen-like silhouette. The runway echoed Demna’s love for Los Angeles and commitment to diversity in age, body types, gender, and celebrity representation.
The after-show celebrations extended into the night with events at the Sunset Tower Hotel and the iconic Whisky a Go Go in West Hollywood. Despite a Hollywood twist leading to Cardi B not performing, the Balenciaga showcase marked a historic and unforgettable day in Los Angeles fashion.
