Bringing over 25 years of experience in brand transformation for Fortune 500 companies. In her new position, Otterman will lead Macy’s marketing initiatives, focusing on brand evolution, customer engagement, and loyalty across all segments. Her responsibilities span brand activation, campaign advertising, content planning, visual merchandising, branded entertainment, and media strategy. Otterman will also oversee Macy’s iconic events such as the Thanksgiving Day Parade and July 4 fireworks. Reporting to Tony Spring, President, and CEO-elect, Otterman’s diverse background in media, entertainment, and digital transformation positions her as a valuable addition to Macy’s leadership team, aiming to enhance retail experiences and drive profitable growth.
