Experience a fusion of international pop flair and Amsterdam-based luxury as Scotch & Soda proudly introduces Joe Jonas as its inaugural brand ambassador. Known for his global and confident style, Jonas brings a playful and experimental edge, perfectly aligning with the brand’s vision for a new era.
This groundbreaking collaboration not only sees Jonas as the face of Scotch & Soda through Spring 2025 but also places him at the helm of crafting a capsule collection set to debut in Fall 2024. The announcement follows the brand’s strategic acquisition by Bluestar Alliance in April, signaling a transformative phase for Scotch & Soda on the global stage.
Eran Kaim, Chief Product Officer at Scotch & Soda, expresses enthusiasm, stating, «Joe Jonas is one of the most dynamic artists today, and we are eager to bring his unique vision to the brand. Known for his authentic personality and distinctive style blending modern and vintage details, Joe is an inspiring creative partner for Scotch & Soda.»
Joey Gabbay, CEO of Bluestar Alliance, sees the partnership as a prelude to more impactful collaborations, propelling Scotch & Soda to new heights globally. Future plans for the brand include engaging top-tier talent, expanding collections, and venturing into new categories like tailored clothing and dresses.
Fall 2024 marks the debut of a collection grounded in core categories and best-selling silhouettes, solidifying Scotch & Soda’s presence in the contemporary market. Explore the synergy of accessible luxury and pop culture as Scotch & Soda, alongside ambassador Joe Jonas, redefines style for the fashion-forward. Stay tuned for the evolution of this exciting partnership.
