Experience the epitome of women’s fashion with the grand unveiling of the upsized joint store by Phase Eight and Hobbs at Merry Hill mall in the West Midlands. As part of TFG Brands, these fashion powerhouses have seamlessly transitioned from separate units to a combined 6,000 sq ft space on the Upper Mall, solidifying their commitment to Merry Hill as one of the UK’s top 10 retail and leisure destinations.
This expansive store offers an unparalleled selection of women’s apparel collections, featuring Phase Eight’s versatile «dress up, dress down styles and event-wear» and Hobbs’ sophisticated smart fashion, accessories, and footwear. The design aesthetic reflects premium fashion sensibilities, boasting a fresh, light interior adorned with wood accents, creating an inviting and easy-to-navigate shopping environment.
Caraline Money, Global Group Retail Director at TFG Brands, expresses excitement about this pivotal move, stating, “Merry Hill has been a great home for both Phase Eight and Hobbs, so the opening of this new upsized space is a hugely exciting moment for us. Having a larger space means we can expand our offer, welcome more customers, and hold even more styles and collections for a busy upcoming winter period.”
Alistair Winning, Asset Manager at Sovereign Centros, the operator of Merry Hill, emphasizes the strategic importance of this collaboration, stating, “Over the last year, we’ve seen many of our tenants upsize and recommit at Merry Hill. This is a clear recognition of [its] position as a key West Midlands destination, with leading retailers seeing a longer-term future here.”
Embark on a journey of fashion excellence at Merry Hill’s latest premier destination, where Phase Eight and Hobbs unite to redefine your shopping experience. Explore the expanded offerings and curated collections in a spacious and inviting setting, setting the stage for a new era of elevated fashion discovery.
