Experience luxury beauty and holistic wellbeing as Rituals, the Dutch brand synonymous with indulgence, unveils its newest store at the prestigious Ashford Designer Outlet in Kent, under the management of McArthurGlen.
In line with its ambitious expansion plans, Rituals announced the launch of 25 new stores across the UK, with a target of reaching 80 stores by the year’s end. The Ashford Designer Outlet stands as a pivotal addition to Rituals’ growing portfolio, which already boasts 68 stores throughout Britain and Ireland. Notably, the brand celebrated the opening of its largest store on the renowned Oxford Street in London this September, reinforcing its commitment to continual growth.
Peter Heritage, Deputy Centre Manager for Ashford Designer Outlet, expressed excitement about Rituals joining the center’s premium lifestyle brand mix, signaling a new era of luxury and wellness.
Penny Grivea, concluding her tenure as Rituals’ Managing Director for the UK & Ireland this month, emphasized the brand’s dedication to offering moments of joy and balance amid our dynamic world. The new Rituals store aims to guide customers in discovering products that harmonize the body, mind, and soul, creating a sense of overall wellbeing.
Grivea, recognized for steering Rituals through rapid expansion and elevating its brand stature, shared impressive growth statistics, boasting a 28% like-for-like growth in the UK and 25% in Ireland. Annemarie Forsyth, currently the MD of Victoria’s Secret UK and Ireland, steps in as the new leader to continue Rituals’ success story.
Embark on a journey of luxury and serenity by exploring Rituals’ latest store at Ashford Designer Outlet. Immerse yourself in a carefully curated selection of products designed to bring balance and joy to your everyday life. Discover the art of indulgence at Rituals.
