Burberry, the iconic luxury brand, has partnered with Vestiaire Collective, a leading global upscale resale platform, to introduce an innovative approach for customers to extend the lifespan of their beloved Burberry pieces. Starting this week, customers in the UK and US can utilize the Burberry x Vestiaire Collective platform to trade in their items and receive a valuable Burberry gift card in return.
Vestiaire Collective, a prominent player in the premium and luxury fashion resale market for over 14 years, has been at the forefront of promoting circularity and responsible fashion practices. This collaboration signifies a significant stride in this direction.
Here’s how it works: Vestiaire Collective assesses and offers customers a competitive price for their pre-loved Burberry items. Once accepted, these items undergo a rigorous authentication and quality control process. Subsequently, customers receive the sought-after Burberry gift card, redeemable both in physical Burberry stores and on the brand’s webstore. These traded-in pieces become available for purchase worldwide, contributing to sustainable fashion practices.
Beyond the sustainability aspect, Burberry has demonstrated its commitment to social responsibility. The brand has generously donated a selection of women’s Heritage Trench Coats to Vestiaire Collective. The proceeds from the sale of these items support Smart Works, a UK-based charity that empowers unemployed women with high-quality interview clothing and coaching. Burberry has been a dedicated supporter of this noble cause for a decade.
This collaboration with Vestiaire Collective aligns seamlessly with Burberry’s ReBurberry customer-facing circularity program, underscoring the brand’s dedication to creating a more sustainable and responsible fashion ecosystem.
