Mango, the esteemed Barcelona-based fashion powerhouse, continues its digitalization journey with unwavering commitment. The company has already integrated a remarkable suite of 15 artificial intelligence platforms across its value chain. Among these, ‘Inspire’ has been a game-changer for design by generating images. Now, Mango introduces ‘Lisa,’ a cutting-edge generative AI tool designed for content creation and conversation.
Lisa’s Multifaceted Role
Lisa is a pivotal asset, streamlining processes from fashion collection development to post-sales service. It boasts a conversational interface akin to Chat GPT, harnessing a versatile array of AI models, including bespoke solutions crafted exclusively for Mango, in addition to open-source models.
Elevating Human Interaction through AI
Jordi Álex, Mango’s Director of Technology, Data, Privacy, and Security, underscores the profound significance of generative artificial intelligence. He emphasizes that AI is an augmentation of human intelligence, serving as a co-pilot to amplify the capabilities of employees and stakeholders. The fundamental goal is to utilize technology for more humane interactions, marking it as a pursuit of paramount importance.
Lisa in the Context of Digitalization
Lisa’s seamless integration into Mango’s digitalization strategy is in perfect harmony with the company’s rich history of introducing machine learning platforms (MLE) since 2018. Alongside ‘Inspire,’ Mango has initiated transformative projects like ‘Gaudí,’ dedicated to personalized product recommendations, and ‘Iris,’ a globally deployed service available in over 20 languages, prioritizing enhanced customer service.
Mango’s Phenomenal Growth
Founded by Isak Andic in 1984, Mango has achieved astounding growth, culminating in an impressive 20.3% surge in revenue during the 2022 fiscal year, reaching an impressive total of €2.688 billion. By the close of the fiscal year, Mango had solidified its international presence, operating in 115 markets through an extensive network of owned stores, franchises, collaborations with major retailers, and a thriving online channel. Remarkably, the online channel now constitutes a substantial 36% of the company’s total revenue.
Mango’s unyielding pursuit of innovation and technological prowess firmly establishes it as an industry leader, poised for continued success.
