James Charles, the renowned beauty influencer, has experienced a remarkable journey since his highly publicized dispute with fellow influencer Tati Westbrook earlier this year. During this month’s Spring/Summer 2020 New York Fashion Week (NYFW), he achieved the coveted title of the influencer with the highest Media Impact Value (MIV).
Remarkably, James Charles made just one appearance at NYFW, attending the Marc Jacobs show. Despite this, he outshone his influencer counterparts, securing the top spot on the social media charts.
Based on data from Launchmetrics, James Charles’ Instagram posts related to the Marc Jacobs show, featuring him in a striking black tulle gown, generated an impressive MIV of $1.4 million. This underscores his remarkable recovery from earlier setbacks, during which he lost over 3 million followers.
Victoria Justice, the highest-ranked celebrity account during NYFW, closely followed James Charles, amassing a total MIV of $2 million.
In terms of fashion brands showcased at this season’s NYFW, Michael Kors claimed the top position in MIV, with Tommy Hilfiger and Ralph Lauren in close pursuit. Marc Jacobs, potentially benefiting from the added attention brought by James Charles, secured the fourth position, while Tom Ford rounded out the top five.
Zooming out, New York Fashion Week SS20 recorded an impressive MIV of $235.5 million, marking a substantial 30% increase from the $186 million during the SS19 season. The majority of this total stemmed from social media, contributing $160.4 million, while online media played a significant role, adding an additional $75.1 million.
